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While it did inspire me to find more examples of fun watches, that Invicta x SpongeBob collaboration is among the most cursed pieces of design I’ve come across.
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With any trend, there will be those that just look to make a quick buck, with seemingly no real consideration behind the designs they’re putting out.
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Has it all got a bit ridiculous? Images courtesy of A Blog to Watch and Business Wire It is a very rare occasion that I get genuinely excited when a new collaboration drops, and when I do, it is clearly a product of long-term commitment to creating something truly awesome (*cough* like all T+T collabs *cough* totally shameless plug *cough*). Depending on the complexity and audacity of the two brands combining, there is potential for some real gems, yet most of the time, I can’t help but audibly sigh when scrolling past another post introducing This x That. These days, I am but a broke, albeit semi-employed, student, and new collabs seem to be cropping up on a weekly basis, to the point where I struggle to keep up.įrom Timex x Stranger Things to De Bethune x Voutilainen, every imaginable price bracket is saturated with collaborative efforts. Just a few short years ago, when I was but a broke, unemployed student, watch brands coming out with special editions was big news – just think of the waves that releases like Louis Erard x Vianney Halter and the Hodinkee Travel Clock created. You certainly can have too much of a good thing. For a brand looking to break into the world of haute horlogerie, and a marque that already has plentiful general appeal, collabing with an eSports team just seemed like a shot in the dark, and one that missed by some margin. On the other hand, brands can sometimes take after Mr Buscemi here, overestimating their ability to stay lit with the vibes and dab on the haters, eventuating into toothpaste collaborations (I’m not joking, examples one and two here). A good collab, especially a reasonably priced one like that guarantees the brands good press (kinda meta huh?), as it shows these age-old companies recognising the potential in younger buyers and staying in touch with pop culture. The one that comes to mind immediately is Seiko x Rowing Blazers, as the preppy potential of both brands makes for a perfect crossover. So, why even collab in the first place, and what makes a good one? For starters, it’s a great way for brands to expand their appeal to markets they would normally not occupy, but that may be a source of new fans.
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Having said that, have we reached, or possibly, overstepped, the pinnacle of collaborations? With so many scrambling to get in on the action, is the novelty of it all in danger of turning into a gimmick? Especially when two brands that shouldn’t work together on paper come out with something great, I get this tingle of excitement, which I believe James May calls “The Fizz”. Now don’t get me wrong, I love a good collab, regardless of whether you’re talking fashion, which seems to be the birthplace of this phenomenon, or watches. Grow bigger and bigger while eating everything in the world.I/trending 12699 Has the novelty of collaborations become muddled by oversaturation? Borna Bošnjak If you're really good you can even post your best times on the high score boards to compare against other players around the world.Eat your way through time in Tasty Planet: Back for Seconds.Ĭontrol a tiny ball of grey goo with the. After completing the main game you'll unlock a ton of bonus levels that provide additional challenge. A complete 2-player cooperative game is also included so you'll be able to play the entire game with a friend. Mice, cats, Tyrannosaurus Rex, mummies, gladiators, and flying saucers are just a few of the hundreds of objects available for consumption.Levels can span vastly different object sizes in one level you'll grow all the way from the size of an amoeba to the size of a galaxy. Each time period features a unique set of objects for you to eat. dinosaurs), Ancient Egypt, Ancient Rome, Feudal Japan, and the distant future. Playing as the goo, you'll eat your way through six different time periods: modern, Late Cretaceous (i.e. The more it eats, the bigger it gets! Soon you'll be able to eat the entire planet!The story begins with the goo eating a time machine, causing him to be sent back in time. Control a tiny ball of grey goo with the ability to eat anything smaller than itself.